Toothbrush Toys Heads to Good Morning America Ahead of Major Licensed Product Expansion

Children's oral care brand joins ABC Secret Savings with 50% off select products as it prepares to launch new licensed toothbrushes and two-minute timers

LOS ANGELES, CA, UNITED STATES, September 4, 2026 /EINPresswire.com/ -- Toothbrush Toys, the children's oral care brand that makes brushing more engaging for young kids, is participating in ABC Secret Savings throughout September, offering character-based toothbrushes and replacement brush heads at 50% off. The brand will also be featured on Good Morning America on Saturday, September 5, bringing Toothbrush Toys to a national television audience.

The promotion marks a major visibility milestone for Toothbrush Toys as the growing brand prepares for its next stage of expansion, including a new licensed toothbrush and several two-minute timers featuring some of the most recognizable names in children's entertainment.

Founded by Nicki Warren and her late father, Toothbrush Toys was built on a simple idea: make brushing teeth something children actually look forward to while improving their oral health. Its character toothbrushes combine imaginative play with an oral care essential, while the brand's growing lineup of two-minute timers helps make the dentist-recommended brushing time easier and more entertaining for families.

"Being part of ABC Secret Savings and having Toothbrush Toys introduced to the Good Morning America audience is an incredibly exciting moment for us," said Nicki. "We started this company with the belief that something as routine as brushing your teeth could become a moment kids genuinely enjoy. Reaching more families through this opportunity while preparing to introduce the next generation of Toothbrush Toys products makes this a really special milestone."

Throughout September, ABC Secret Savings shoppers can purchase select Toothbrush Toys products for 50% off while supplies last.

The promotion comes as Toothbrush Toys prepares to expand its licensed product portfolio. New products scheduled to launch this year include a Daniel Tiger's Neighborhood^® character toothbrush, a KIDZ BOP^® two-minute brushing timer, and a Baby Shark™ brushing timer, bringing familiar characters, music, and entertainment into children's daily brushing routines.

The upcoming launches build on Toothbrush Toys' broader strategy of combining children's entertainment with practical oral care products. By pairing recognizable characters and engaging experiences with everyday brushing, the company aims to help parents build better oral care routines early on.

For Nicki, the company's continued growth also carries a deeply personal meaning. She founded Toothbrush Toys alongside her father. Nicki continued building the company after his passing in 2023, carrying forward the business and mission they created together.

Nicolette Warren
Toothbrush Toys
+1 8057947584
nickiw@toothbrushtoys.com
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